“Rather than selling as many TVs as possible, brands like LG, Samsung, Roku, and Vizio are increasingly, if not primarily, seeking recurring revenue from already-sold TVs via ad sales and tracking.”

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Link. “each new connected TV platform user generates around $5 per quarter in data and advertising revenue.”

Puny revenues, but they expect the upside to be a lot bigger.

“Those who want a TV without an Internet connection have few options.” If you don’t connect your TV to the net you can use Apple TV (though it will do its own monitoring). I think the article forgot to note some of these TVs don’t work without a net connection.